Where Style Meets Scroll: Amazon Fashion on CTV

Style That Streamed at Scale—Amazon Fashion on CTV

Interactivity. Inspiration. Instant Shopping—on the Big Screen..

With Connected TV evolving into a shoppable storytelling platform, Amazon Fashion tapped into NEXad’s Interactive Carousel Format to blur the lines between content and commerce. From curated festive looks to airport-ready outfits, users explored fashion in full-screen clarity—without ever leaving the couch.

India Watched. Scrolled. Shopped.

This wasn’t just another fashion ad. It was a remote-powered style journey, delivered right into Indian living rooms. With visual richness and seamless interaction, users engaged with carousel-style creatives that let them explore Amazon Fashion’s diverse wardrobe offerings—from ethnic to everyday, festive to vacation-ready.

Key Results:

• 6.6 Million+ household impressions
•  90% video completion rate
• 0.24% interaction rate
• 1.91 Million unique household reach

This was fashion that didn’t wait for clicks. It arrived on-screen, ready to be explored.

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From Metro to Tier-2—Fashion Reached Every Screen

Amazon Fashion’s campaign ran across 10+ premium CTV platforms, scaling its shoppable stories with depth and regional nuance.

Platforms:
Samsung TV Plus, Xiaomi TV+, MX Player, LG Channels, Crunchyroll, Aha, JioCinema, Viki, JoJo, Tarang+

Top Performing Regions:

 Delhi + NCR, Mumbai + Thane, Pune, Hyderabad, Kolkata + NTP/STP/Howrah, Bangalore, Tiruvallur, Ahmedabad, Patna, Visakhapatnam, Chennai + Kanchipuram, Lucknow, Coimbatore, Ernakulam, Nagpur, Jaipur, Surat

Languages Used:

 Hindi | English | Tamil

Because every fashion trend deserves a regional runway.

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