Interactive Storytelling for a Privacy-First Generation

Rethinking CTV for the Privacy-First Generation

Trust. Innovation. Impact—on the Big Screen.

 Connected TV isn’t just about visibility—it’s about delivering trust-led narratives that resonate at scale. With WhatsApp, we brought privacy education to the living room using Trailer Plus, our interactive CTV format that let users explore features like two-step verification, silencing unknown callers, and more—all through their remote.

Privacy That Spoke—And Got Noticed

With a message rooted in trust, WhatsApp turned household screens into hubs of digital education. Using our Trailer Plus format, we transformed passive viewing into active discovery—letting users explore layers of privacy features with just a remote. It wasn’t just advertising; it was awareness at scale.

Key Results:

•  5.4 Million+ household impressions
•  92% video completion rate
• 0.42% interaction rate
• 1.65 Million+ unique household reach

CTV that doesn’t interrupt—just informs, interacts, and builds confidence.

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Widespread Reach. Deep Regional Impact. One Seamless Format.

WhatsApp’s campaign was activated across 10+ premium Connected TV platforms, placing its privacy-first message in front of millions of viewers across India’s most engaged digital households.

🖥️ Top Platforms:

 Xiaomi TV+ | Airtel Xstream | MX Player | LG Channels | Samsung TV+ | JioCinema | TCL | Aha | Crunchyroll | Dangal Play

📍 Top Performing States:

 Maharashtra | Delhi | Uttar Pradesh | Haryana | Punjab | Madhya Pradesh | Rajasthan | Uttarakhand

The Trailer Plus format enabled a consistent, interactive experience across devices and regions—ensuring that the message of digital safety and control reached the right homes, in the right moments.

Privacy isn’t just a feature—it’s a conversation. We helped start it at scale.

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