NexAd - Pantaloon

Reimagining Retail Advertising for the Connected Festive Screen

Emotion. Interactivity. Reach—Delivered Seamlessly.

In today’s digital-first world, reaching festive shoppers means creating experiences, not just ads. Pantaloons brought Diwali fashion to life through interactive Connected TV storytelling that blended culture, style, and convenience—on the biggest screen in the house.

Using our Product Carousel format, viewers could browse outfits, engage with the brand, and shop instantly—all from their remote.

This wasn’t a TV spot. It was a shoppable moment designed for the modern Indian household.

Fashion That Clicked—With the Remote

In one of India’s most interactive CTV campaigns during the festive season, Pantaloons tapped into the power of remote-enabled video commerce with our Product Carousel format. From showcasing festive collections to encouraging instant exploration, the campaign was all about interaction at scale.

Key Results:

5.3+ million household impressions
89% video completion rate
4% interaction rate (well above industry average)
1.24 Million unique household reach

CTV that doesn’t just show your brand—it shops with your audience.

Pan-India Reach. Multi-Language Delivery. One Seamless Experience.

Pantaloons’ campaign was distributed across 9+ premium CTV platforms, reaching millions of festive shoppers through:

Xiaomi TV+, Airtel Xstream, MX Player, LG Channels, JioCinema, Crunchyroll, Dangal Play, TCL, Aha

The campaign resonated across 12 high-performing regions, making it one of the most geographically inclusive fashion campaigns on CTV.

Top Performing States:

Delhi, Haryana, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Rajasthan, Madhya Pradesh, Chhattisgarh, Jharkhand, Maharashtra, Bihar, Punjab

Languages Used:

Hindi | Kannada | Tamil

Because festive fashion speaks more than one language.